Odyssey Partnerships for Publishers

Affiliate Marketing based on multi-touch attribution

25 articles in this collection
Written by Toon Hilhorst

General

How to add a second account in Odyssey Partnerships?

Written by Toon Hilhorst
Updated over a week ago

How to use the UTM_content field in Odyssey Partnerships (also for cashback publishers)?

Written by Toon Hilhorst
Updated over a week ago

Why don't I see any data in Odyssey?

Written by Toon Hilhorst
Updated over a week ago

How to create a UTM link?

Written by Toon Hilhorst
Updated over a week ago

Content

What are product feeds and how do I work with them?

Written by Toon Hilhorst
Updated over a week ago

What are banners and how do I work with them?

Written by Toon Hilhorst
Updated over a week ago

Where can I download advertisers product feeds?

Written by Toon Hilhorst
Updated over a week ago

Payments

How does Odyssey Partnerships handle deduplication?

Written by Toon Hilhorst
Updated over a week ago

What is cross-channel deduplication?

Written by Toon Hilhorst
Updated over a week ago

What is affiliate deduplication?

Written by Toon Hilhorst
Updated over a week ago

How do you handle returns in Odyssey Partnerships?

Written by Toon Hilhorst
Updated over a week ago

Why is it mandatory to upload a photo of my ID?

Written by Toon Hilhorst
Updated over a week ago

How do Payments work?

Written by Toon Hilhorst
Updated over a week ago

Where can I find an overview of my invoices?

Written by Toon Hilhorst
Updated over a week ago

When do I get paid?

Written by Toon Hilhorst
Updated over a week ago

Metrics

Odyssey’s three KPIs and the Incrementality index

Written by Toon Hilhorst
Updated over a week ago

Transactions

Written by Toon Hilhorst
Updated over a week ago

What is attributed Revenue

Written by Toon Hilhorst
Updated over a week ago

What is the Conversion Rate and how it is calculated

Written by Toon Hilhorst
Updated over a week ago

What is participated revenue?

Written by Toon Hilhorst
Updated over a week ago

What are promotions and where can I find them in the interface?

Written by Toon Hilhorst
Updated over a week ago

Marketing Attribution

What is marketing attribution?

Written by Toon Hilhorst
Updated over a week ago

Why does Odyssey Partnerships apply multi-touch attribution?

Written by Toon Hilhorst
Updated over a week ago

How do attribution models work with multi-touch affiliate marketing?

Written by Toon Hilhorst
Updated over a week ago

What is the impact of multi-touch affiliate marketing for publishers?

Written by Toon Hilhorst
Updated over a week ago