Metrics & Features

Toon Hilhorst avatar
17 articles in this collection
Written by Toon Hilhorst

Ad spend recommendations (& suggested commission)

How the 'Ad Spend Recommendations' in Odyssey are calculated and how you can use it
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Conversion Rate

In Odyssey, the Conversion Rate is calculated dividing the number of converting journeys by the total amount of sessions.
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Attributed Revenue

How Odyssey calculated the attributed revenue.
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

AOV (Average Order Value)

How Odyssey calculates the Average Order Value
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Over-/Under spend

An explanation on how the overspend and underspend are calculated in Odyssey.
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Distribution

A explanation on how the Distribution graph in Odyssey should be read and used.
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Customer journey max length (Analysis parameters)

How you can use the Customer Journey Max Length in Odyssey for the beste data insights.
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Other sources

What 'Other Sources' mean in Odyssey
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Participated revenue

How Odyssey calculated the participated revenue.
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Transactions

What the 'transactions' in Odyssey mean.
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Suggested ad spend

What 'Suggested ad spend' in Odyssey is and how to use is
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Suggested commission (affiliate only)

How 'Suggested commission' in Odyssey is being calculated
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Target ROAS

How de 'Target ROAS' is calculated in Odyssey
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Incrementality Index

What the 'Incrementality Index' is in Odyssey and how it's calculated
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Average position

What the 'Average Position' in Odyssey is
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Length in days

The definition of 'Length in days' in Odyssey
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

Length in clicks

The definition of 'Length in clicks' in Odyssey
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago