Metrics

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21 articles in this collection
Written by Toon Hilhorst

What does the 'Sessions' metric mean?

Sessions metric explained
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Written by Toon Hilhorst
Updated over a week ago

What is the 'Bounce Rate' metric?

Bounce rate explained
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Written by Toon Hilhorst
Updated over a week ago

Why is the Incrementality in the 'total/average' row, higher than the Incrementalities in the child sources?

At first glance, this might seem weird, but this actually makes a lot of sense. What you see is a collaboration advantage effect.
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Written by Toon Hilhorst
Updated over a week ago

What does 'Max. media spend' mean?

Max. media metric explained
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Written by Toon Hilhorst
Updated over a week ago

What is the 'Suggested Commission' metric?

Suggested commision explained
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Written by Toon Hilhorst
Updated over a week ago

What is the function of 'Ad spend recommendations'?

Discover here how the 'Ad Spend Recommendations' in Odyssey are calculated and learn how you can use them in practice.
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Written by Toon Hilhorst
Updated over a week ago

How does the 'Conversion Rate' Metric work?

How is the Conversion Rate calculated by Odyssey?
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Written by Toon Hilhorst
Updated over a week ago

How does the 'Attributed Revenue' metric work?

Discover in this short article and accommodating video how Odyssey's revenue attribution metric is calculated and is applied for success.
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Written by Toon Hilhorst
Updated over a week ago

What is the 'Average Order Value' (AOV)?

Learn how Odyssey calculates Average Order Value and watch the short video that explains the popular ecommerce AOV metric.
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Written by Toon Hilhorst
Updated over a week ago

What is the 'Over-/Under spend' metric?

An explanation on how the overspend and underspend are calculated in Odyssey.
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Written by Toon Hilhorst
Updated over a week ago

What is the function of the Odyssey 'Distribution graph'?

The Distribution graph is an important feature of the Odyssey Attribution platform. Learn here how to use it well to your benefit.
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Written by Toon Hilhorst
Updated over a week ago

What is the meaning of the Odyssey 'attribution window'?

The default attribution window by Odyssey is set for 90 days. Want to change your attribution window?
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Written by Toon Hilhorst
Updated over a week ago

Where to find the overlap between converting traffic sources?

Want to completely understand the performance of a particular traffic source? Always inspect this source first to discover all the secrets.
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Written by Toon Hilhorst
Updated over a week ago

How would you use the 'Participated Revenue' metric?

How Odyssey calculates the important Participated Revenue metric based on multi-touch attribution and how to use it.
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Written by Toon Hilhorst
Updated over a week ago

what are 'Transactions' in Odyssey?

Watch our short video and learn what makes a transactions qualified for a multi-touch attribution model.
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Written by Toon Hilhorst
Updated over a week ago

How does the 'Suggested ad spend' metric work?

What 'Suggested ad spend' in Odyssey is and how to use it to improve your budget optimizations and forecasting.
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Written by Toon Hilhorst
Updated over a week ago

How to use 'Suggested commission' for the Affiliate channel?

How 'Suggested commission' in Odyssey is calculated and how to use it to get a better affiliate ROI.
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Written by Toon Hilhorst
Updated over a week ago

How 'target ROAS' is calculated in Odyssey?

How it can be used to determine channel potential and budget forecasting?
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Written by Toon Hilhorst
Updated over a week ago

What does the 'Average position' metric mean?

What the Odyssey 'Average Position' multi-touch attribution based-metric is and why it is important to understand.
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Written by Toon Hilhorst
Updated over a week ago

What are 'Length in days' within odyssey?

Learn here how the 'Length in days' in Odyssey is calculated and what it tells about your customer behavior.
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Written by Toon Hilhorst
Updated over a week ago

How does the metric 'Length in clicks' works?

Learn here how the 'Length in clicks' in Odyssey is calculated and what it tells about your customer behavior.
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Written by Toon Hilhorst
Updated over a week ago