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Attribution Models

Attribution Models

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9 articles in this collection
Written by Toon Hilhorst

I want to apply a custom attribution model, is this possible?

Custom Attribution Model
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Written by Toon Hilhorst
Updated over a week ago

What is the Linear attribution model?

Linear Attribution Model
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Written by Toon Hilhorst
Updated over a week ago

What is the U-Shaped Attribution Model?

U-Shaped Attribution Model
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Written by Toon Hilhorst
Updated over a week ago

What is the 'Last Click Linear' Attribution Model?

Last Click Linear Attribution Model
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Written by Toon Hilhorst
Updated over a week ago

Why is First Click Linear set as the standard attribution model and how is this model structured?

First Click Linear model is default in Odyssey
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Written by Toon Hilhorst
Updated over a week ago

Which pre-set attribution models are available in Odyssey?

First Click Linear, Linear, Last Click Linear and U-Shaped.
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Written by Toon Hilhorst
Updated over a week ago

Why apply multi-touch attribution?

The reason(s) you should apply multi-touch attribution.
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Written by Toon Hilhorst
Updated over a week ago

How do I determine the appropriate attribution model for my business?

A guide on how to determine the appropriate attribution model for you business.
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Written by Toon Hilhorst
Updated over a week ago

What is (marketing) attribution?

Marketing attribution is the process of measuring all touchpoints that participate in customer journeys determining value
Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago