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Attribution Models
Attribution Models
9 articles in this collection
Written by
Toon Hilhorst
I want to apply a custom attribution model, is this possible?
Custom Attribution Model
Written by
Toon Hilhorst
Updated over a week ago
What is the Linear attribution model?
Linear Attribution Model
Written by
Toon Hilhorst
Updated over a week ago
What is the U-Shaped Attribution Model?
U-Shaped Attribution Model
Written by
Toon Hilhorst
Updated over a week ago
What is the 'Last Click Linear' Attribution Model?
Last Click Linear Attribution Model
Written by
Toon Hilhorst
Updated over a week ago
Why is First Click Linear set as the standard attribution model and how is this model structured?
First Click Linear model is default in Odyssey
Written by
Toon Hilhorst
Updated over a week ago
Which pre-set attribution models are available in Odyssey?
First Click Linear, Linear, Last Click Linear and U-Shaped.
Written by
Toon Hilhorst
Updated over a week ago
Why apply multi-touch attribution?
The reason(s) you should apply multi-touch attribution.
Written by
Toon Hilhorst
Updated over a week ago
How do I determine the appropriate attribution model for my business?
A guide on how to determine the appropriate attribution model for you business.
Written by
Toon Hilhorst
Updated over a week ago
What is (marketing) attribution?
Marketing attribution is the process of measuring all touchpoints that participate in customer journeys determining value
Written by
Toon Hilhorst
Updated over a week ago