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What is the Linear attribution model?
What is the Linear attribution model?

Linear Attribution Model

Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

In the Linear attribution model all the credit for the transaction is being split eventually over the different clicks in the customer journey. Every click gets the same amount of credit, regardless of the position of the click.

This model is specifically relevant for you when all touchpoints are of equal relevance for you.

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