Navigate to Content on the left part of the page and choose UTM builder. Then go to the product page of the product on the advertisers’ website that you wish to promote and follow the following steps:

  1. Copy the URL

  2. Paste the URL in the Website URL field in the UTM Builder

  3. The fields Campaign source, Campaign medium and Campaign name are filled in automatically

  4. The field Campaign content is an optional part of the UTM builder, but including this allows you to easily differentiate between ads, which comes in handy when you’re A/B testing various images or written content

  5. Click on the build button

  6. The UTM Builder generates an URL

  7. 7. Use this link in the content on your website

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