In sharp contrast to what you might be used to at other networks, Odyssey Partnerships does not offer real-time data insights. In most accounts you will have a two or three day delay in data.

The reason for this is that Odyssey uses Google Analytics as the main tracking source. Due to the marketing attribution process, Odyssey is able to extract raw data from Google Analytics. The big advantage of using Google Analytics as a tracing source is that you don’t have to worry about pixels because all is done through UTM tags.

A small disadvantage is that there is a small delay in gathering the data. This has to do with exporting the data from Google and data warehouses.

Whenever you want to track if a (new) link is being tracked correctly, feel free to ask us through live chat or We can check this for you in Google Analytics.

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