There are several attribution models that advertisers can work with:

  • First Click Linear: This is the standard pre-set attribution model in Odyssey Partnerships. In this model, most of the value is attributed to the first touchpoint. This is based on the idea that the first -initiating- touchpoints are most valuable to the advertisers business. The attributed value over the touchpoints after the first decrease linearly, resulting in the lowest reward for the final touchpoint before the conversion.

  • Last Click Linear: Is applicable when assumed that the last -converting- click is most valuable to the advertiser. The first touchpoints are rewarded a smaller amount, building up to the last touchpoint that is of highest value.

  • The Linear attribution model distributes the value equally over all touchpoints in the customer journey. This model is fit when all touchpoints are of equal importance to your business.

In addition to these preset attribution models, the advertiser can also use a custom attribution model. In the dashboard you can see which attribution model is used by the advertisers you work for

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