The suggested ad spend is the amount of money that, according to Odyssey, should have been spent on a particular traffic source. The suggested ad spend is calculated by multiplying the (adjustable) maximum media spend by the attributed revenue.


Example:
When the attributed revenue is 500 euros and the max media spend (N.B. excludes organic channels) is 20 %. The sum will be: 500 * 0.2 = 100

Based on these findings you can compare the suggested ad spend with the current ad spend and see what you are over- or underspending.


You can find the ad spend recommendations in the metrics with all the variables and at the cost analysis.

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