Odyssey is making attribution actionable by providing you with ad spend recommendations. These ad spend recommendations give you insight in the performance of your traffic source in the selected date range. Compare the ad spend recommendation to the current ad spend to see where you are under spending or overspending (for this you can also select the over-/underspend column)
Odyssey provides you with ad spend recommendation in various formats. The regular ‘ad spend recommendation’ is the nominal spend Odyssey suggests you should have spend per channel for the selected date range. Specifically for the affiliate channel, Odyssey will also provide you a suggested commission.
Ad spend recommendations are available for all users, regardless of cost data integrations or any other settings.