It is important to understand the difference between various attribution models. Odyssey has three pre-set models: first click lineair, last click linear and linear.
First Click Linear: This is the standard pre-set attribution model. In this model, most of the value is attributed to the first touchpoint. This is based on the idea that the first -initiating- touchpoints are most valuable to your business. The attributed value over the touchpoints after the first decrease linearly, resulting in the lowest reward for the final touchpoint before the conversion.
Last Click Linear: Is applicable when assumed that the last -converting- click is most valuable to you. The first touchpoints are rewarded a smaller amount, building up to the last touchpoint that is of highest value.
The Linear attribution model distributes the value equally over all touchpoints in the customer journey. This model is fit when all touchpoints are of equal importance to your business.