It is important to understand the difference between various attribution models. Odyssey has three pre-set models: first click lineair, last click linear and linear. 

  • First Click Linear: This is the standard pre-set attribution model. In this model, most of the value is attributed to the first touchpoint. This is based on the idea that the first -initiating- touchpoints are most valuable to your business. The attributed value over the touchpoints after the first decrease linearly, resulting in the lowest reward for the final touchpoint before the conversion. 

  • Last Click Linear: Is applicable when assumed that the last -converting- click is most valuable to you. The first touchpoints are rewarded a smaller amount, building up to the last touchpoint that is of highest value.

  • The Linear attribution model distributes the value equally over all touchpoints in the customer journey. This model is fit when all touchpoints are of equal importance to your business. 

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