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Why apply multi-touch attribution?
Why apply multi-touch attribution?

The reason(s) you should apply multi-touch attribution.

Toon Hilhorst avatar
Written by Toon Hilhorst
Updated over a week ago

At Odyssey, we apply multi-touch attribution because we firmly believe that every touch point in a customer journey that has lead to a transaction, has a value that is larger than zero. Therefor, we credit all touch points in the customer journey, and suggest a (media) spend for all sources. The amount of spend is determined by the attribution model that you choose to apply. 

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