There are several factors that determine the amount of money you can save by implementing Odyssey, such as the size of your online marketing activities and the performance of your channels. In general, Odyssey is not just a tool to save money: it gives you insights on how to spend your marketing budget more effectively.

Want to learn more about marketing concepts, metrics, and terms that concern attribution? Please consider reading our blog articles or check our Attribution Academy and become an online marketing master! 

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