Both B2C and B2B businesses that sell products or services online benefit from using Odyssey. Odyssey lets you uncover the path your customers follow before they convert to a sale (or other type of conversion) and gives you insights and recommendations on how to optimise. Because a certain volume is needed for significant analysis, we advise to use Odyssey with at least around 1000 transactions per month, irrespective of the average order value. 

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